MC3 Delivers Extraordinary Training Experiences

Let’s get started creating them with you

 

MC3 is Already a Trusted Training Partner of AstraZeneca

Below are examples of our partnership in action


AZ IO

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2017 IMFINZI® LAUNCH: THE PATIENT JOURNEY

An emotional four station facilitator led workshop that evoked the voice of the patient as he journeyed to an inevitable outcome. 

  • Better understand, and build empathy for, the impact the diagnosis & treatment has on patients and their families

  • Build a deeper connection between the brand’s story and the patient

  • Act as a patient advocate who elicits passion for the brand and demonstrates a sense of urgency on executing messaging


AZ CV

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2016 CV NSM

  • Workshops: Positive Tension, Building Positive Tension into the HCP Experience, Strategic Call Showdown, Patient Adoption Spectrum Workshop

  • Interactive Activities: Heads Up, Power of Us, Spinner, Think Positive, Verbalization Checklist

2018 CVMD NSM

  • Pathophysiology & Competitive Landscape 
    of Type 2 Diabetes Workshop (CCS)

  • Positive Tension Backgrounder (layout)

  • Pegasus Workshop (RCTA)

2018 CV TRAINING

  • Cardio Pursuit Game

  • iPractice


AZ RESPIRATORY

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FASENRA™ MARKET READINESS

Unbranded content and activities focusing on disease state and HCP education/awareness

FASENRA™ LAUNCH READINESS  

Content and activities focusing on product, competitive landscape, and market access 

FASENRA™ PRODUCT LAUNCH

Workshop content, activities, and certification focused on product and resources; all geared towards
day 1 field readiness


AZ DIABETES

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2019 LEADERSHIP MEETING

DSM Field Coaching Playbook, DSM Participant Guide, & CBD Facilitator Guide


OUR TRAINING CAPABILITIES

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Curriculum Strategy & Design

Point your learners in the right direction from the start. MC3 excels at developing Curriculum Roadmaps founded on a strategy and unified vision that plans for the acquisition, application, and sustainment of knowledge. We integrate coaching connections throughout the learning journey and develop custom coaching resources to enable managers to have the right coaching conversations at the right time and bring learning to life.

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New Hire Training

We’ve been new hires and we’ve built new hires, so benefit from our experience. MC3 designs end-to-end New Hire Training Programs that pull together product positioning, clinical knowledge and selling skills to align with your corporate culture and selling approach. We include challenging simulations, micro-learning activities and guided coaching touchpoints—all essential elements for retention.

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Workshop Design

Show what you know. MC3 is known for its innovation in creating immersive, experiential, instructor-led training workshops for product launches, POAs and National Sales Meetings. On average, >80% of workshop time is spent in active learning and application activities—often deployed on Tabletop, MC3’s exclusive mobile platform.  Our workshops are designed to build acumen while increasing the skills of participants, so learners may execute impactful interactions with customers.

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Leadership Development

Let our experience build your leadership!
MC3’s Leadership Development solutions are paved from our vast experience. We are skilled at integrating coaching components to reassure that what is taught is transformed into behaviors and skills that drive results. We also create Leadership Programs designed to accelerate individual and organizational development. With MC3’s solutions, you can develop your leadership bench while expanding individual contributions to your business!

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Micro-Solutions

You must think big when it comes to designing micro-learning solutions!
The Neurobiology of Learning has shown that “Micro-Learning” is a must if you want retention. MC3 excels at creating innovative interactive “Micro-Learning” activities powered by MC3’s exclusive platform, Tabletop. MC3 has also embraced and extended the concept of “Micro-Learning” to live meetings with “Micro-Encounters” —brief immersive active learning experiences that turn knowledge into action.

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Sustainment

Training is a process, not an event!
MC3 believes sustainment should not be an afterthought, but part of the strategic training plan. We have successfully designed a variety of sustainment solutions from virtual preceptorships to micro-learning activities to our featured product—“Touchpoint”—MC3’s exclusive mobile verbalization app that supports individualized development and message mastery.