Training

Kim Catania Joins MC3

Contact:  Steve Budd
Chief Operating Officer
Phone:  610-430-1900 x 118

West Chester, PA – May 28, 2019         MC3, a leading provider of innovative training and meeting production solutions for the life sciences industry, today announced the integration of Catania Communications, a [Connecticut-based] pharmaceutical training company, into its training business.  Kim Catania, current Principal for Catania Communications, joins MC3’s training division as VP Learning & Development serving in both an operational management and business development role.  Kim joins MC3 with over 24 years’ experience in pharmaceutical and biotechnology training, talent development, sales leadership, learning strategy and curriculum development, project management, product launch and pre-market development.

Robert Armstrong, President of MC3 commented, “We are delighted to welcome Kim and Catania Communications to MC3 to expand our life science training business.  We believe there are significant synergies between our companies which we are excited to pursue! This would include expanding our Leadership Development offerings where Catania Communications has significant expertise.” Adding to that sentiment, Beth Tench, Senior Vice President and Head of MC3s Training Solutions Unit said, “We have successfully collaborated with Kim for several years, and we share the same passion for delivering innovative training solutions that drive value for our customers.  I’m delighted to add such an accomplished training solutions expert to our Training Leadership Team.”

Join us at the LTEN Conference

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As gold sponsors at the 2019 LTEN Conference, we hope you will join us in Grapevine, TX from June 3-6.  We will be revealing our brand new exhibit booth (#719) and powerful new ways to think about training.  So if you are interested in any of the following, MC3 is the place to be:

  • Innovative ways to increase engagement using the newest learning approaches and technologies

  • Solving the challenge of sustainment by driving greater retention and applied learning

  • Turning ordinary training into an extraordinary experience for the participants AND for the internal staff managing the project

  • Learning what it is like to work with MC3, how we think, and how we work with clients

So, we hope you will join us.  And keep an eye on our Linked In page where we are celebrating the extraordinary in the world . . . and need YOUR help!

MC3 Makes Splash at LTEN with Launch of Innovative Training Platform

MC3 once again made our presence known at this year’s LTEN conference in Phoenix.  For the hundreds of training leaders at the event, pull-through and reinforcement seemed to be on everyone’s mind.  And MC3 was right there with the optimal solution – Touchpoint. MC3’s Learning Lab and Exhibit provided an excellent opportunity to launch this innovative mobile platform which enables managers to coach remotely, increasing the frequency and impact of individual skill development.

Touchpoint is a first-line performance solution that redefines the way sales managers and representatives connect to incrementally build brand messaging skills.  What makes Touchpoint so novel:

  • It creates more frequent, strategically focused interactions between managers and representatives
  • It enables DMs to observe and provide insight-driven coaching remotely
  • Reps can practice/master message delivery through challenging scenarios on-demand
  • It allows back-end reporting, allowing managers to identify potential skill gaps

If you are looking for a way to ensure longer lasting message retention, deepen the skills of your sales force after a PoA, and improve management coaching skills all through mobile technology, then click here to learn more about Touchpoint:

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“Meet me in the Hub.” The Coming Together of General Session and Training Rotations

Where is it written that General Session presentations and training breakouts need to be separate and distinct? This White Paper introduces the “Hub” – an innovative new concept from MC3, which creates a common collaborative environment from which all meeting and training activities extend; a memorable place where your team comes together to connect, to share experiences and to see things in new and exciting ways.

The Evolution of Training in an On-demand World

In today’s ‘on-demand’ world, the proliferation of tablet technologies is changing the game of how users access and interact with information. This White Paper discusses how this unstoppable trend presents sales and training professionals an opportunity they can’t ignore – adopting training strategies that embrace the modern “mobile lifestyle” and foster a culture of continuous leaning and active participation.

Sustaining the impact of training initiatives; how to keep a good thing going…

Sales and Training executives are under increasing pressure to demonstrate acceptable ‘returns’ for investments made in sales meetings and training events. This White Paper discusses the importance of planning for after the event and includes practical ideas for sustaining the impact of your training initiatives.