Kim Catania Joins MC3

Contact:  Steve Budd
Chief Operating Officer
Phone:  610-430-1900 x 118

West Chester, PA – May 28, 2019         MC3, a leading provider of innovative training and meeting production solutions for the life sciences industry, today announced the integration of Catania Communications, a [Connecticut-based] pharmaceutical training company, into its training business.  Kim Catania, current Principal for Catania Communications, joins MC3’s training division as VP Learning & Development serving in both an operational management and business development role.  Kim joins MC3 with over 24 years’ experience in pharmaceutical and biotechnology training, talent development, sales leadership, learning strategy and curriculum development, project management, product launch and pre-market development.

Robert Armstrong, President of MC3 commented, “We are delighted to welcome Kim and Catania Communications to MC3 to expand our life science training business.  We believe there are significant synergies between our companies which we are excited to pursue! This would include expanding our Leadership Development offerings where Catania Communications has significant expertise.” Adding to that sentiment, Beth Tench, Senior Vice President and Head of MC3s Training Solutions Unit said, “We have successfully collaborated with Kim for several years, and we share the same passion for delivering innovative training solutions that drive value for our customers.  I’m delighted to add such an accomplished training solutions expert to our Training Leadership Team.”

Join us at the LTEN Conference


As gold sponsors at the 2019 LTEN Conference, we hope you will join us in Grapevine, TX from June 3-6.  We will be revealing our brand new exhibit booth (#719) and powerful new ways to think about training.  So if you are interested in any of the following, MC3 is the place to be:

  • Innovative ways to increase engagement using the newest learning approaches and technologies

  • Solving the challenge of sustainment by driving greater retention and applied learning

  • Turning ordinary training into an extraordinary experience for the participants AND for the internal staff managing the project

  • Learning what it is like to work with MC3, how we think, and how we work with clients

So, we hope you will join us.  And keep an eye on our Linked In page where we are celebrating the extraordinary in the world . . . and need YOUR help!

MC3 Expands Our Growing Account Team With Highly Accomplished Industry Executive

We are delighted to welcome Bruce Sautter to MC3 as an Executive Director of Business Development.  


Bruce joins MC3 with over 25 years of business development experience and a proven track record of building influence to drive decisions with C-level executives.  

Specializing in experiential marketing through live events, brand communications and sales training for the pharmaceutical industry and other verticals. Bruce consistently used his account leadership and management skills to provide insight and strategy for more effective partnerships and relationships with clients.

Prior to joining MC3 he has worked with leading industry agencies such as Jack Morton Worldwide, Drury Design, IXM,   Bluewater and his own experiential marketing consulting firm.

In his spare time, Bruce enjoys his yoga practice and whenever possible indulges in his passions of surfing and snowboarding.  But that being said, Bruce’s real pride and joy are his two very talented daughters pursuing musical theater and ballet.

You can reach Bruce at or by phone at 917.754.9965

Seasoned Life Sciences Business Development Executive joins MC3

MC3 welcomes Linda Toscano to MC3 as an Executive Director of Business Development.  Linda has 20 years of agency experience in sales training and medical communications working on brands both big and small.

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Linda’s education includes a bachelor of science degree in pharmacy from Purdue University.    This unique perspective as a clinical pharmacist allows her a better understanding of the science of the pharmaceutical training world.  Deciding to deepen her skillset, Linda earned an MBA with an emphasis in Marketing and at that time transitioned to sales, marketing and medical information roles within the pharmaceutical industry.   Her passion lies in medical communication and marketing content.   Linda draws heavily from her agency, industry, and clinical experience to offer in-depth insights and solutions to training challenges while providing exceptional client service.

When not pursuing new business opportunities and helping to manage accounts, Linda can be found cycling on Chicago’s lakefront path, travelling the world, or at home desperately trying to learn to play classical Spanish guitar. 

Linda can be reached at: or by phone at 773.294.2394

Bria Adams Joins MC3 as Project Coordinator

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MC3 is thrilled to welcome recent Temple graduate, Bria Adams, to our team. Bria will joins the training and technology teams as a Project Coordinator.  

Graduating from Klein College of Media and Communication, Bria concentrated her studies in Account Management. In addition, she stayed busy with multiple internships (LiveTiles, Pitchbox, 1SEO) as well as working as an Account Manager at Temples’ student run agency, Diamond Edge Communications. Bria certainly likes to stay busy!

What’s Bria’s passion? Travel. She is looking forward to continuing her travels on her next stop – Milan, Italy.       

We’re happy to have Bria with us!

Cheryl Bohn Joins MC3 as Director of Business Development

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MC3 is excited to welcome Cheryl Bohn to our sales team as a Director of Business Development.  Cheryl has spent twenty years working with major brands in a multitude of industries including life sciences, technology, sports, healthcare, and financial. 

Cheryl was formerly with internationally acclaimed  NFL Films, and was part of the initial team assembled to launch and grow their commercial division.  It was there she collaborated on national campaigns for Gerber, Friendly’s, Wells Fargo, AARP, Comcast, and select pharmaceutical companies, as well as documentary films for the Christopher and Dana Reeve Foundation, and M. Night Shyamalan. 

Her well versed background also includes positions at TV networks, production companies, and creative entrepreneurial endeavors. When not helping to develop and manage accounts, Cheryl keeps busy by editing videos for family and friends or making her “famous” crab cakes. 

We are thrilled to have Cheryl’s energy and passion here at MC3!

MC3 Makes Splash at LTEN with Launch of Innovative Training Platform

MC3 once again made our presence known at this year’s LTEN conference in Phoenix.  For the hundreds of training leaders at the event, pull-through and reinforcement seemed to be on everyone’s mind.  And MC3 was right there with the optimal solution – Touchpoint. MC3’s Learning Lab and Exhibit provided an excellent opportunity to launch this innovative mobile platform which enables managers to coach remotely, increasing the frequency and impact of individual skill development.

Touchpoint is a first-line performance solution that redefines the way sales managers and representatives connect to incrementally build brand messaging skills.  What makes Touchpoint so novel:

  • It creates more frequent, strategically focused interactions between managers and representatives
  • It enables DMs to observe and provide insight-driven coaching remotely
  • Reps can practice/master message delivery through challenging scenarios on-demand
  • It allows back-end reporting, allowing managers to identify potential skill gaps

If you are looking for a way to ensure longer lasting message retention, deepen the skills of your sales force after a PoA, and improve management coaching skills all through mobile technology, then click here to learn more about Touchpoint:


Life Sciences Services Executive, Steve Budd, Joins MC3 as Chief Operating Officer

MC3 announces that Steve Budd has joined the company leadership team in the role of Chief Operating Officer. A 30-year veteran of the Life Sciences industry, Steve has spent the past 20 years leading growth-oriented service companies that support the commercial functions within Pharmaceutical companies. Steve served as MC3’s Chief Strategy Officer since April 2014. 

“We are very pleased to have an executive of Steve’s caliber join our leadership team in the newly-created role of Chief Operating Officer,” stated Robert Armstrong, MC3 President and Operating Partner. “Our unique blend of creative meeting production, training, and technology capabilities is resulting in significant year-over-year growth for our company. Steve’s experience leading fast-growth companies will help ensure MC3 capitalizes on our significant growth opportunities while maintaining the exceptional levels of service our clients have come to expect from MC3.”

Leading Specialty Pharma Co Selects MC3’s Tabletop® Learning Platform

Today, MC3 announced an important new enterprise license agreement with the specialty division of a top 10 pharmaceutical company. The one year agreement provides the client with unlimited access to MC3’s Tabletop® technology, for the specific purpose of establishing a dynamic learning platform that will house, distribute and track user specific content to support the training and ongoing development of the sales organization. This client has previously utilized Tabletop® to support launch and sales meetings and is expanding its use of the platform through this enterprise agreement.

Robert Armstrong, MC3 President and operating partner commented: “We are delighted that this long term Tabletop® client has chosen to expand its use of the platform. Over the years, they have successfully leveraged Tabletop® to create highly engaging meetings and events based training and are now expanding the technology’s utility to create a year round learning platform that will meet their broader training objectives. By licensing the platform they realize continuous benefits at a more efficient price point. This is the kind of win-win that we seek to establish with all of our clients.”

About Tabletop®: Tabletop® is MC3’s proprietary Saas based meeting, training and field force engagement platform that was developed specifically for the life sciences industry. It is offered to clients on a single event basis or can be licensed on an annual or multiyear basis. Clients have the option to manage the administration of the platform themselves, engage MC3 to provide platform administration service and support or a combination of both. 

MC3 Tabletop® Meeting Platform Selected by Top 10 Pharma Co

MC3 announced that it was selected by a top 10 Pharma Co as the preferred supplier of tablet based meeting applications. After an intensive six month competitive review process, MC3’s Tabletop® was selected as the application of choice to support enterprise meeting and training initiatives for all of the company’s US business units and their over 5,000 field personnel.

Bill Curtin, MC3 VP Account Executive commented on why he believed that Tabletop and MC3 won this competitive bid:

“Over the past several years, MC3 and Tabletop® have established an excellent track record on projects with multiple brand teams through the support of several critical meeting and training initiatives. These internal advocates provided a credible reference base regarding Tabletop’s® sophisticated functionality which was specifically designed for the life sciences industry, as well as Tabletop’s® superior functionality, appealing user interface and intuitive administrative tools. In addition, MC3 passed several third party security tests which ensured the client that Tabletop® was the platform of choice for all highly confidential information. I believe that MC3’s reputation as a great service provider with our relentless focus on service and support also helped sway the selection team’s decision.”

Since being selected just over a month ago, MC3 has already supported the use of Tabletop® at a highly successful recent launch meeting and is currently planning several other meeting and training initiatives where the Tabletop® platform will be used to enhance participant engagement and elevate learning and meeting outcomes.