MC3 Expands Our Growing Account Team With Highly Accomplished Industry Executive

We are delighted to welcome Bruce Sautter to MC3 as an Executive Director of Business Development.  

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Bruce joins MC3 with over 25 years of business development experience and a proven track record of building influence to drive decisions with C-level executives.  

Specializing in experiential marketing through live events, brand communications and sales training for the pharmaceutical industry and other verticals. Bruce consistently used his account leadership and management skills to provide insight and strategy for more effective partnerships and relationships with clients.

Prior to joining MC3 he has worked with leading industry agencies such as Jack Morton Worldwide, Drury Design, IXM,   Bluewater and his own experiential marketing consulting firm.

In his spare time, Bruce enjoys his yoga practice and whenever possible indulges in his passions of surfing and snowboarding.  But that being said, Bruce’s real pride and joy are his two very talented daughters pursuing musical theater and ballet.

You can reach Bruce at bruce.sautter@mc3.com or by phone at 917.754.9965

Seasoned Life Sciences Business Development Executive joins MC3

MC3 welcomes Linda Toscano to MC3 as an Executive Director of Business Development.  Linda has 20 years of agency experience in sales training and medical communications working on brands both big and small.

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Linda’s education includes a bachelor of science degree in pharmacy from Purdue University.    This unique perspective as a clinical pharmacist allows her a better understanding of the science of the pharmaceutical training world.  Deciding to deepen her skillset, Linda earned an MBA with an emphasis in Marketing and at that time transitioned to sales, marketing and medical information roles within the pharmaceutical industry.   Her passion lies in medical communication and marketing content.   Linda draws heavily from her agency, industry, and clinical experience to offer in-depth insights and solutions to training challenges while providing exceptional client service.

When not pursuing new business opportunities and helping to manage accounts, Linda can be found cycling on Chicago’s lakefront path, travelling the world, or at home desperately trying to learn to play classical Spanish guitar. 

Linda can be reached at: linda.toscano@mc3.com or by phone at 773.294.2394

Carving Out Some Competitive Creativity

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MC3 held it’s first ever pumpkin decorating contest to help ring in Halloween and our team’s creativity was on full display! Yoda, by Kendra and Jacked-O-lantern, by Kevin tied for the most 1st place votes. Coming in second place was the Coco Movie/Día de Muertos themed pumpkin by Morgan and Molly. Comment below on what was your favorite!

Bria Adams Joins MC3 as Project Coordinator

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MC3 is thrilled to welcome recent Temple graduate, Bria Adams, to our team. Bria will joins the training and technology teams as a Project Coordinator.  

Graduating from Klein College of Media and Communication, Bria concentrated her studies in Account Management. In addition, she stayed busy with multiple internships (LiveTiles, Pitchbox, 1SEO) as well as working as an Account Manager at Temples’ student run agency, Diamond Edge Communications. Bria certainly likes to stay busy!

What’s Bria’s passion? Travel. She is looking forward to continuing her travels on her next stop – Milan, Italy.       

We’re happy to have Bria with us!

MC3 Lights the Night

On Saturday October 20th MC3 volunteered at the Leukemia & Lymphoma(LLS) Society's Light The Night Walk in Morristown New Jersey. MC3 sponsored a water station for the walkers and volunteers. MC3 also provided help working the food and beverage tent. The Leukemia & Lymphoma Society's Light The Night Walk funds treatments that are saving the lives of patients today. LLS is making cures happen by providing patient support services, advocating for lifesaving treatments and pioneering the most promising cancer research anywhere. MC3 is happy to partner with LLS on behalf of patients, caregivers and our many clients.

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Your Meeting Opus

Meetings are music – a theatrical score crafted to thrill, captivate, and most of all, bring the audience along a wonderful journey of exploration and inspiration.  So how do we create a meeting exemplified by harmony, one that creates the “tunes” your audience will sing long after they leave, one that maintains their attention from curtain up to the final bow? It's all about engagement. 

Whether you are designing a PoA or launch meeting, it is important to think of the meeting as a musical narrative with a story arc that

Cheryl Bohn Joins MC3 as Director of Business Development

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MC3 is excited to welcome Cheryl Bohn to our sales team as a Director of Business Development.  Cheryl has spent twenty years working with major brands in a multitude of industries including life sciences, technology, sports, healthcare, and financial. 

Cheryl was formerly with internationally acclaimed  NFL Films, and was part of the initial team assembled to launch and grow their commercial division.  It was there she collaborated on national campaigns for Gerber, Friendly’s, Wells Fargo, AARP, Comcast, and select pharmaceutical companies, as well as documentary films for the Christopher and Dana Reeve Foundation, and M. Night Shyamalan. 

Her well versed background also includes positions at TV networks, production companies, and creative entrepreneurial endeavors. When not helping to develop and manage accounts, Cheryl keeps busy by editing videos for family and friends or making her “famous” crab cakes. 

We are thrilled to have Cheryl’s energy and passion here at MC3!

Matchmaker, Matchmaker

Aligning the right training format to the intended learning objective is as critical as the content itself. The way information is delivered and received has been proven to be linked to knowledge retention and the ability to apply new skills.  Sales forces and marketing teams will encounter numerous challenges that require reinforcement or just-in-time training.  Using the right method will ensure that each challenge is addressed rapidly and most effectively.

Here is a quick guide to matching the appropriate approach to some of the most common learning objectives:

Your Defining Moment

ANXIETY /aNG’zi’e’dee/ noun  

  • Definition #1:  a feeling of worry, nervousness, or unease, typically about an imminent event or something with uncertain outcome. 

  • Pharma Definition #2: the uncomfortable feeling that your high-visibility PoA or launch will fall short of expectations, that you made budget cuts in the wrong places, and that you put your faith in the wrong meeting production company.

So how do you reduce meeting-planning anxiety?  How do you plan for the unexpected?  How do you choose the right partner?  

As you know, there is a very short window of opportunity for your product to make a splash in the market. You have the clinical data and marketing story ready to go.  Your product has the makings of a surefire success, but only if you can galvanize the sales force and give them the training they need to deliver a powerful, consistent message. 

Getting Emotional, Here

“You ask me more about emotions than my husband does!” quipped a client/collaborative partner, recently. We laughed about her admission and had to concede that it’s true: emotions are central to what we do, creatively.

While that may sound obvious, what may not be apparent—or common—is how we create a “road map” of emotions for each meeting that we design and produce. HOW do our audiences feel, coming into the meeting? WHY do they feel that way, and HOW do we want to change that, day by day and hour by hour? Working with our clients and partners, we decide WHEN to delight, when to energize, when to focus, and when to commit them (or re-connect them) to their missions. 

It’s a linear journey, from arrival to departure. Storytelling at its core. And, once we have acknowledged those feelings and decided on those turning points, flawless execution is critical. There is a lot of competition for one's attention, so it’s important to have creative, production, training and logistics all fully-informed and telling the same story.

That’s how we feel. You?